Betsson Casino launched online in 2001 and is licensed and regulated by the Malta Gaming Authority. Among its associated sites are SverigeAutomaten, Norskelodd Online, Mr. Smith, Suomiarvat Online and more. The network is owned by the BML Group Ltd.
BML Group Ltd. derives from Sweden, employs over 1,000 professionals, and specializes in online digital gambling, including poker, bingo, gaming entertainment and Sportsbook. It is a subsidiary of one of the world’s biggest gaming groups, which is called Betsson AB. This giant has a history of over 50 years in the gambling business, and is listed on the NASDAQ Stockholm Large Cap List.
The reviewed brand gets most of its visits from Brazil, Norway, Poland and Sweden, although with the language selection offered, the geographic scope is much broader.
Apart from users of Sweden and NO, there is a Finnish language version for Suomi, a Danish mode for DK, and adaptations the Netherlands, Italy, Serbia, Iceland, Greece, Spain, the Czech Republic, Turkey and more.
Each service has a separate subdomain. These include Sportsbook, Sportsbook live, RNG and live games, poker, and promotions.
The website does not have an adaptive design, because those preferring to use services from portable devices may access entertainment either via the mobile version or through the app for iPhones, iPads, and Android. Software is available for download at the AppStore and PlayMarket.
As for the desktop adaptation, the homepage is a summary of the promotions, most popular games and links to the entertainment and Sportsbook. A big green “Open Account” button is an easy path to the login registration. The sign-in process is fast, requiring only standard contact and banking information, and can be completed in a single step.