Online Casinos in Australia: Crucial Factors Players Consider When Choosing Where to Play

Online Casinos in Australia: Crucial Factors Players Consider When Choosing Where to Play

The online gambling industry was worth almost US$45 billion in 2019, and according to the pre-pandemic predictions, was headed towards reaching a value of almost US$67 billion by 2025. Out of this global pie of earnings, one of the biggest chunks belongs to online casinos in Australia. For years, players from this country have been very consistent in expressing their interest in the virtual betting industry.

In fact, Australia remains in the top-10 countries gambling the most frequently. It finishes 8th on this list but has leadership when it comes to spending and prospects. Reports from H2GC estimate that an Australian adult spends on average US$968 per year on interactive gambling. This not only makes Australia first on the list of the biggest spenders but also places the country in the leading position on the list of the most significant markets.

And while the eyes of the businesses are on Australia as a promising and profitable market, the eyes of the Australian players are on several factors that they consider crucial when choosing an Australia-friendly online operator. These are:

  • Novelty 
  •  
  • Bonuses
  •  
  • Banking
  •  
  • Reputation
  •  
  • Games

The team at KeyToCasinos has analyzed a total of 20,280 search queries regarding the players’ quest for the best online casino in Australia. We’ve taken a closer look at each of the factors mentioned in the list below and are ready to weigh in on what the Australian gambling community considers important when it comes to wagering real money.

The Novelty of Australian Online Casino Sites Prevails Over Certification

Prior to settling for a particular gambling lobby, 44% of potential players are first checking whether a brand is included in any of the recent new or best Australian online casino lists. The query can even be as specific as to mention a certain month of the current year. 

The interest in new brands can be explained by a relatively small selection of software legit and certified for the Oceania region. After the amendments to online gambling laws that the Aussies adopted in 2016, many major studios, including Microgaming, were forced to leave the local market. Only a few studios survived and are now migrating from one new lobby to another. What the players lack in terms of software, they compensate for by looking for new online operators.

Novelty is the main factor for most but it is not the one the decision is based on. Out of 100% of those looking for the newest lobbies to play in, 15% find it crucial to specify that this new website must allow an Australian player to wager real money. 

Prior to settling for a particular gambling lobby, 44% of potential players are first checking whether a brand is included in any of the recent new or best Australian online casino lists.

When scanning the freshly published Australia-friendly top online casinos, the query is random to play demo content. This means that the strategy is to invest more time in preliminary research, which culminates in a shortlist of a couple of the best Australian online casino sites for real money and with risk-free payouts than to move from one random brand to another and to free play. 

And only 13% of those looking make sure that the newest and top online casino for Australia that they’ve chosen is also a legal one prior to investing real money. 

Bonuses: It Is All About the No-Deposit Deals for Australia

Almost 30% of players believe that promotions are crucial. That being said, classic welcome propositions and free spins lose big time to no-deposit Australian online casino bonuses both for mobile and desktop gaming. 

...gamers consider a minimum deposit of $5 to $10 topped with a free bonus a working scheme for testing the new brand’s quality of services and reliability.

To put it in numbers, out of those looking for promotions, almost 80% of players find it important for an Australian online casino to offer a real money play mode in combo with a no-deposit bonus. Which really is a smart strategy. Rather than wasting time demo-playing, the gamers consider a minimum deposit of $5 to $10 topped with a free bonus a working scheme for testing the new brand’s quality of services and reliability.

The interest to sign up bonus offers is less than 4% while finding free chips and real money free spins is a task on the radar of only 2% of potential players. 

Another peculiar factor worth mentioning about Australians and their interest in promotions is the fact that 11% would like their no deposit bonuses to have bonus codes.

Banking: It’s All About the Prepaid Vouchers

Banking is the cornerstone of any online casino, and 4% of those ready to wager real money, pay attention to what brands offer in their cashiers. The key concerns are:

  • Manageable minimum deposits
  • Fast payouts and payout methods
  • Availability of certain payment methods.

Out of those believing that banking is the main factor to consider, almost 45% think that a chosen gaming website must have small initial deposit limits. To test the waters of the new brand, most of the newbies are willing to pay no more than AU$10 in minimum deposits. Many even lower the threshold to AU$5 topped with free chips to be willing to register.

Almost 21% won’t sign up until they know for sure that the chosen online casino supports chargeback for Australia or provides fast withdrawals and best payout methods.

Speaking of the best methods, Paysafecard looks to have taken over the market. Slightly more than 11% of players that prioritize banking voted that they’d prefer an Australian online casino that accepts Paysafe deposits. Another 7.5% stated that they’d be fine with the brands accepting Neosuf

Almost 21% won’t sign up until they know for sure that the chosen online casino supports chargeback for Australia or provides fast withdrawals and best payout methods.

Surprisingly, online casinos that accept Poli and PayPal seem to be on the list of priorities to only 5% of gamblers. Bitcoin-friendly crypto sites and those that integrated EcoPayz are not even in the 1% of the overall queries.

Australian Online Casino Games: The Least Decisive Factor

As unbelievable as it sounds, only around 2% of players spend their time researching the best games for Australia or focusing on particular software. Those that do, prefer to surf the web for slots or roulette. Both of these games are equally important on the list of factors to consider. While Europeans spend time selecting lobbies with certain software, names of the studios seem to be of no difference to the Australians. We did not come across any specific queries.

Australian Online Casinos in Reviews: Community’s Opinion Is Important

Around 2% of potential Australian online casino players spend time researching lists and recommendations among the community. Out of this group of gamblers, the vast majority – that’s almost 82% – put their trust into professional reviewers and gambling portals. Around 16% run a list of online casinos allowed in Australia through forums looking for complaints from the registered members. Less than 3% head to forums like Reddit looking for specific recommendations.

You might also find it helpful to look at the Australian gambling industry from the player’s perspective by reading an interview with local gamblers.

Online Casinos Allowed in Australia: Our Take

Australian players turn out to be one of the most pragmatic groups of gamblers on the global market. Prior to choosing a place to bet and win, they scan the web for the latest lobbies and narrow the search down to those that support real money play but with a low initial deposit. This deposit should not exceed AU$10 (although AU$5 is still the best-case scenario for many) and better come with a no-deposit bonus or free chips. 

In terms of banking, Paysafecard and Neosuf methods are the best-case scenarios, and fast withdrawals also greatly influence the decision to register.

At the same time, types of games and names of software developers play only a small role in making a choice of where to play.