All BML Group Ltd casinos
General Information
BML Group Ltd. was established in 2015 and was previously known as AB Restaurang Rouletter. The firm was founded back in 1963 by Bill Lindwall and Rolf Lundström. The headquarters were in Sweden, and it had been offering land-based gambling services in Northern and Eastern Europe, mainly focusing on classic slot machines.
Betsafe Casino
Year Established
2006Licensed in
MaltaAffiliate Program
Betsson Group AffiliatesTargeted Country
No targeted specifiedBetsson Casino
Year Established
2001Affiliate Program
Betsson Group AffiliatesTargeted Country
No targeted specifiedNordicBet Casino
CasinoEuro
Year Established
2002Affiliate Program
Betsson Group AffiliatesTargeted Country
No targeted specifiedStar Casino
Year Established
2013Licensed in
ItalyAffiliate Program
Betsson Group AffiliatesPortal Ratings
AskGamblers3.72Harry Casino
Year Established
2011Licensed in
MaltaAffiliate Program
HarryAffiliates.comTargeted Country
No targeted specifiedDhoze Online Casino
Norskelodd Online Casino
Year Established
2009Licensed in
MaltaAffiliate Program
Nordic AffiliatesPortal Ratings
AskGamblers4.02Mr Smith Casino
Year Established
2014Affiliate Program
Mr Smith AffiliatesTargeted Country
No targeted specifiedLoyal Casino
Year Established
2019Licensed in
MaltaAffiliate Program
UnknownTargeted Country
No targeted specifiedSuomiarvat Online Casino
Latest companies news
EveryMatrix Partners with Cevro AI for Integrated Empathic Player Support
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In 1999 the company opened its first online provider and began to invest in the IT sector. Later, in 2003, it purchased Betsson, a UK sports betting operator, and at the same time signed the agreement with Net Entertainment for them to become the major software for the party. In 2009 it went mobile and earned the top prize as the best e-gaming firm at EGR Awards.
The firm is rather large with about 2,000 employees and two active UK-based directors: Boruch Lobenstein and Batya Lobenstein. The physical address is Unit 9 the High Cross Center, The High Cross Center, London N15 4BE. At this time, it currently provides sportsbook, games, live betting, and lottery. Users can play either online or using the mobile version.
The Affiliate Lounge is the name of the program offered by BML. The members of it get net revenue of 20% to 35% minus chargeback costs, bonuses and jackpot contribution payouts, returned stakes, administrative fees, and duties and taxes.
Owner’s Portfolio
There are 10 platforms presented at our website, including CasinoEuro, Betsafe, Betsson, Dhoze Online, NordicBet, Mr. Smith, Star, NorgesAutomaten, SverigeAutomaten, and Suomiarvat Online. All members of this group are licensed in Malta except for the Star, which follows Italian laws. Another exception is Mr. Smith, which is licensed in the United Kingdom.
All of them feature content in English; however, there are a few names targeted toward residents of specific countries. For instance, Star is focused on providing services to citizens of Italy; Suomiavrat caters to residents of Finland and features Finnish only; SverigeAutomaten positions itself as a typical Swedish gambling destination; and NorgesAutomaten is dedicated to Norwegian players.
Those platforms feature the mono-language option and also accept only one type of currency, such as Swedish and Norwegian kronas. There are a few titles that have some additional betting options, like NordicBet, Dhoze Online, and Betsafe, and these offer a sportsbook and a poker room. Along with those two extra offers, Betsson allows for play at their Bingo room.
Each part of the branch contains a large library of games that includes about 570 releases by a dozen studios, such as Net Entertainment, Microgaming, Play’n Go, Next Generation Gaming, IGT, Thunderkick, Yggdrasil Gaming, Playtech, Quickspin, and NYX. Live play is presented by Evolution Gaming. The biggest category that is represented is slot machines, with fewer table games, video pokers, and arcades.
Promotions and Bonuses
There is a welcome package that is common for all members that is a 100% match on the first deposit. Most of the bonuses are cashable; however, there are some exceptions. For example, Star offers a 200% signup promotion with a no-deposit offer, and there is a 112% new player bonus at Dhoze Online. These particular offers are non-cashable. There are no bonus codes required, and all bonuses must be played through 35xBD.
Our Take
The company is a well-established name in the e-gaming industry with more than 50 years of experience. Its online operators offer mostly mono-service, with three brands that feature two additional betting options and one that offers a multi experience. The gambling fellowship is large and includes 10 names, each of which has good reviews and high standing at reputable portals.
They’re known for the large game selection provided by a list of top-notch software developers, which includes names like Microgaming, Net Entertainment, Next Generation Gaming, and more. Players are also satisfied with the incredibly fast payouts that only take about one day as well as the versatile bonus offers.

