All PlayCherry Ltd. casinos

General Information

PlayCherry Ltd. has been in the gambling industry since 1963, when it was founded under the name Restaurang Rouletter AB. It was created by Bill Lindwall and Rolf Lundström in Sweden.

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The company now has multiple offices across many Scandinavian and European countries with headquarters at Blekholmstorget, 30 111 64, Stockholm, Sweden. The director is Morten Klein, and the CEO is Anders Holmgren.

The firm began offering slot machines back in 1973, and a year later the company had grown enough to enter the European market. Ever since, it has spread to other areas and now offers business-to-business solutions, such as Game Lounge. It allows for generating traffic of high-quality customers to online gaming operators.

The owner also participates in game development with its own studio, Yggdrasil. Aside from casino games, it also offers a sportsbook and lottery. CherryAffiliates is the group’s marketing department. The program has revenue models that are designed to maximize income opportunities for affiliates, and it grants a high commission, with up to a 50% lifetime revenue share.

Owner’s Portfolio

We have brought together seven brands of the Cherry group, including EuroSlots and Sunmaker. All titles feature a multi-language option with English, Finnish, German, Norwegian, and Swedish. However, there are a few names that are targeted toward residents of a specific country and feature a mono-language option.

These include Svea, Suomiautomaatti, and NorgesSpill, and they cater toward Swedish, Finnish, and Norwegian clients respectively. In addition, the sites are licensed in Malta. These mainly offer e-gaming services, but EuroLotto features a lottery, Cherry includes a sportsbook, and NorgesSpill has both.

The lobbies provide approximately 500 games by software developers like Leander Games, Quickspin, Next Generation Gaming, Amaya, Net Entertainment, Microgaming, MGA, and a few others. The majority of games are slots, with fewer table play, arcades, and video pokers. Extreme Live Gaming provides the live entertainment. All of these are available via both the online and mobile versions.

Promotions and Bonuses

The entire group shares the same welcome offer of a 100% match bonus, and they also allow up to 100 free spins depending on the offer. There are also additional bonuses for newcomers from Finland and Germany at Cherry.

Promotions are cashable and do not require codes, except for Sunmaker, which utilizes non-cashable deals with coupon codes. For the most part, a sign-up package is divided between several initial deposits with a wager of 40xB or 40xBD. Arcades and slot machines count the most toward playthrough requirements, while video poker and table play contribute only about 10%.

Our Take

PlayCherry has an impressive history of being one of the first and largest gambling providers in Northern Europe. It owns a relatively large network of platforms that offer three types of betting options. The large library of releases is powered by several studios that include MGA, Quickspin, Net Entertainment, Amaya, Microgaming, and more.

These gambling destinations are highly rated by the reputable portals and players, who are happy with the variety of games, fast payouts, the dedicated customer support team, and the multiple bonuses.

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