Launched in April of 2019, this is a privately-held company with headquarters in Malta, and the Malta Gaming Authority, therefore, certifying its content. The label positions itself as the company to deliver quality games built on local experience.
Swintt has demonstrated an impressive growth within the first six months of its existence. It obtained an MGA permit - a task not at all easy or cheap, as well as signed distribution deals with at least ten partners, and these are not niche brands. Now, among inked distribution deals, is the one with GIG, which, according to the statement from its Chief Commercial Officer Ben Clemens, was very impressed by the depth and appeal of Swintt’s portfolio.
There is also a historic deal with EveryMatrix and its powerful CasinoEngine that distributes over 8,000 games across more than 100 providers. “We are pleased to partner up with entrepreneurial and promising suppliers such as Swintt. They are a prolific studio with many attractive titles and high-quality content, and we are committed to growing our business relationship in the following years by delivering their titles to our vast operator network,” is what Chief Operations Officer of the distributor, Amund Stensland, had to say about Swintt.
In his interview to our colleagues at LCB, the company's CEO David Flyntt admits that though the label itself may be new, it is managed by experienced industry veterans, all united by a mission to become the industry’s most rapidly growing content supplier.
David went on by saying that the company is using local experiences, interests and tastes to tailor the best narrowly-targeted slots. It also is vividly using innovative design and retention tools, and mathematicians and designers contribute to finalizing this truly local experience and wrapping it into a suitable slot packaging.
“We listen to the needs of our clients, affiliates and players in order to create games for these target markets. It’s always a secret sauce when developing a game, however, with the right combination of local data, game mathematics and local design knowledge, we feel we achieve the right mix of game content for the growth markets that our clients are focused on,” David adds.
While the first few months of the studio’s existence were dedicated to rolling out a portfolio of 20+ debut slots and signing new clients, the next stage of development is the introduction and promotion of in-house technologies, including the Play-It-Back™ concept and SwinttGamify.
