Evoplay Introduces Season of Legends Network Campaign with €512,000 Prize Pool

#Promotion #SoftwareLab 

Evoplay has officially launched its newest network initiative, "Season of Legends," a comprehensive year-long campaign designed with a distinct four-part seasonal structure. The project commenced with a spring edition featuring a substantial prize fund of €512,000. This initial phase, which began in March, is scheduled to run throughout April and May, providing a consistent promotional framework for the studio's global operator partners.

Building on the success of its previous "Big Adventures" campaign, Evoplay has transitioned to this seasonal format to foster sustained player engagement over a longer duration. Each of the four three-month segments will feature updated mechanics and dedicated prize pools to maintain interest. A primary innovation in this rollout is the debut of the Infinity Prize Drops mechanic. This feature operates continuously, delivering daily cash rewards to participants outside of the standard tournament cycles, thereby diversifying the ways players can secure wins.

The spring edition also incorporates a structured Tournament and Wheel of Fortune format. These competitions are organized into four specific phases each month, specifically occurring from the 1st to the 5th, 9th to the 13th, 17th to the 21st, and 25th to the 29th. All participating operators are linked through a consolidated leaderboard, ensuring a competitive environment across the network. Players accumulate points by performing qualifying spins on various popular titles, including the Penalty Shoot-out series and Hot Triple Sevens.

Diana Larina, Head of Marketing at Evoplay, noted that this initiative represents a strategic evolution in the company's approach to network campaigns. By focusing on seasonal structures and ongoing mechanics like Infinity Drops, the provider aims to help operators achieve consistent player activity. This strategy aligns with broader trends shaping the industry where long-term engagement tools are increasingly prioritized over short-term promotional spikes to build brand loyalty and maximize retention.