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All Betsson AB casinos

General Information

There is, probably, only a handful of managing companies in this tricky online business that when you say their names it immediately eliminates all doubts regarding reliability. Betsson AB is for sure one such company.

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It is a Swedish company that exists since December of 1963. Its founders were Bill Lindwall and Rolf Lundstrom. Its yearly revenue exceeded EUR 405 million in 2015, and we presume that the numbers have only gone up since then.

Betsson Group is a parent company to many other major gaming brands, including but not limited to the BML Group Ltd and Netplay Malta Limited. It is publicly traded, too, and is listed on the Nasdaq Stockholm Stock Exchange. 

Its history is rich in facts and development twists. Its founders launched the company as AB Restaurang Rouletter later transformed into Cherry AB. With time, the company became so influential and wealthy that it even acquired minor shares of Net Entertainment in 1998, and bought out the company in 2000.

Only three years later, it bought into Betsson and accepted its name. As of 2016, the company’s CEO is Ulrik Bengtsson, while Pontus Lindwall remained one of the chairman of the board. In 2017, the company changed CEO’s once again.

Currently, it has headquarters in Malta, Sweden, Hungary, Estonia, the United Kingdom, Lithuania and Georgia.

Because it is a big corporation, it caters to many sectors of the gaming industry. It specializes in Data & Insight, Finances, Fraud and Risks, Legal, Marketing and Commercial sectors, Product Management, Creative Design, Customer Services, Sportsbook, Games, Casinos, and more.

Betsson AB is also an investor. For years now its strategy has been to outgrow the market via a chain of acquisitions. Recently, it specializes not only in the European segment, but also enters th Central Asian gaming market. It holds gaming licenses in a dozen jurisdictions, and employs over 1,500 people in different countries. 

Betsson is a member of the European Gaming and Betting Association, ESSA and G4. In 2019, it took home another prestigious award - for being the Customer Service Operator of the Year, according to EGR Operator Awards. 

Casinos of 

Betsson’s network is truly impressive, and the gaming operators that it manages are all experienced, reputable and supervised.

Among others, there is Live Roulette - a place to bet and win that exists since 2019 and has a permit from the Malta Gaming Authority. Its content and services are available only in English, and financial transactions can be managed in Canadian dollars, Euros and British pounds. As to selection of content, it is brought by major names. The list includes, but is not limited to Evolution GamingiSoftBet and IGT.

Another brand that the company manages is Loyal Casino - a Microgaming-powered, yet multi-software gambling destination. It was also launched in 2019 as a Malta-compliant brand. The platform is targeted at the high rollers due to the fact that it has big one-time withdrawal limits that reach 50,000 Euros.

To add more diversity to the section, we will also mention Vernons - an older place to bet and win founded back in 2011. It is licensed and regulated by the jurisdiction of Alderney, and its lobby is powered by Playtech. In addition to games from one of Britain’s most experienced developers, registered regulars will also be able to place stakes on Bingo and Sportsbook. 

Possible Promotions and Bonuses 

With all this diversity of brands, it isn’t really news that the company supports plenty of welcome and ongoing promotions for its registered clientele. Thus, at Live Roulette an unusual proposition for the live lobby is supported, and it is a 100% welcome cash match. Not many other online operators will power welcome deals for their live content. The offer has to be rolled over 40xB, other terms and conditions apply.

Newly registered customers at Loyal will be able to claim 100% cash match on the initial deposit, and it comes with very manageable wagering requirements of 15xB. As to Vernons, here newbies can get a cash match plus bonus spins. The deal is a subject to the rollover requirements, and deadlines apply.

As to ongoing propositions, these will vary depending on the place to bet and win, but they include daily, weekly and weekend offers, as well as loyalty programs. 

Our Take On Betsson AB

It is rare that we can only look at a name of the company and state that it is a 100% reliable brand. Well, such is the case with Betsson AB. It is publicly traded and has been in the industry for more than four decades. Its parent company and subsidiaries have been rewarded with many prestigious trophies over the years. Depending on the market that it caters to, it will provide gaming under one of twelve licenses that it owns.

As to content itself, some of the industry’s major names are honored to cooperate with this owner, and the list includes Play’n GO, Microgaming, Blueprint Gaming, as well as proprietary Net Entertainment.

Depending on the selected location, players will be able to select a suitable welcome or ongoing promotion, as well as withdrawal limits, currencies, payout speed and more.