“We Are Deeply Rooted in Creating Slot and Casino Games”
Meet the Team Behind the Spinmatic Label
They’ve been around for quite a while producing content for other companies before they entered the industry as a brand with its own portfolio. Once they did, though, it became obvious – Spinmatic is capable of offering innovations to the highly competitive world of online gaming. Today the team talks about the reasons why they took their time before starting to develop entertainment of their own, and shares exciting plans for the upcoming year!
Though the industry is highly competitive, Spinmatic bravely launched its production a few years ago. Who are the founding fathers behind the brand and what was the motivation to introduce a new software developer?
Spinmatic was founded in August 2015 by a few industry veterans. Norbert Mathies, a former project manager at Golden Race, is now Spinmatic Ltd. managing director and one of its founders. Since 2012, we have been creating slot games for several well-known companies all around the globe. Over time, we realized that these games have been among the most played ones in their portfolio, so we decided to go for our own brand and produce just for Spinmatic.
“…we have been creating slot games for several well-known companies all around the globe. Over time, we realized that these games have been among the most played ones in their portfolio…”
Based on the timeline published on your official website, it took the studio quite a while to introduce the first slot in 2016 after being officially founded in 2012. What was happening within these four years up until the Egyptian Stone game was released?
As told before, we were producing for several companies and gained a lot of experience bringing classic games from flash to HTML5 format or even build games from scratch as tailor-made solutions, working together with teams all around the world and receiving the needed knowledge for starting our own brand. After this “research period” we launched our first titles.
Slot machines are what you focus on, though it is not an easy niche to compete in. Why did you choose it, and are you planning to add other cohorts to your portfolio in the near future?
We are deeply rooted in creating slot and casino games, therefore we know this business very well and we are not afraid to compete in this niche as there are just a few major companies which are producing comparable content to our games. We create premium, superior slot-games. Moreover, we are about to release a Steampunk Themed Bingo Game, bringing a timeless game in a new shape and format to operators and players. Spinmatic is also about to start its journey into the world of table games in fall 2018.
“We are about to release a Steampunk Themed Bingo Game, bringing a timeless game in a new shape and format to operators and players.”
In your experience, what is the player looking for in a good slot game? Should it have a story? Unique features? Or none of that matters, and key ingredients are RTP and volatility?
Simply the best mix of all named factors, depending on the historical and cultural background of the players. So for Latin-American or Asia, there are different rules of what is exciting and captivating while in Europe, a kind of geo-targeting is very important to stay on the pulse of the players. First you need to catch the players’ attention, therefore your games need to have brilliant graphics and amazing effects and for sure a good storyline. Another very important issue is to have the right mechanics and math models in place to keep a game addictive and interesting over the weeks.
Please, introduce us to the backstage process of creating a game. How long does it take the team of Spinmatic to select a theme, visual solutions, develop bonuses and features? Do you survey your fans in order to know what is currently the major demand?
Creating a slot game inside Spinmatic takes several steps, and plenty of time as well.
First of all, we have at least two weeks of brainstorming audits to get some ideas and storylines. This creative process is very important for each game we produce because it is at that point when we decide if the story, the grid, the reel sets, the features, the bonus games fit into the concept created.
After that, we start with the graphic and arts part. As all of our characters and backgrounds are manmade and unique specimens, it takes several weeks depending on the effort you need to take to reach the goals set for the illustrators. Meanwhile our mathematicians calculate the features planned for the games.
Once they are ready, everything is forwarded to the Game Department where the game is breathed life. This process can take several weeks or up to 3 months.
After game mechanics are installed the animators start their work on the game and bring the animations into the now nearby ready game. Unique sound FXs and title music are composed for each game separately. When this process has ended, a 4-week long Test and QA phase starts.
Once the game passed QA, it is brought to our Certification Company for the final compliance tests. After approximately 7 months from the idea to the final product, players can enjoy a safe and secure way of gambling. We use a base of 80 players all around the world for beta tests and for sharing their ideas about the games.
“After approximately 7 months from the idea to the final product, players can enjoy a safe and secure way of gambling. We use a base of 80 players all around the world for beta tests and for sharing their ideas about the games.”
We would love to hear about at least a couple of upcoming releases from Spinmatic. What should your fans expect? Please share some teasers!
2018 will be a fantastic year for our fans since we are about to release more than 15 brand-new games. With stunning graphics and brilliant animations, we will again be on the pulse of the players. We are creating our first progressive Jackpot Slot Game, with an estimated payout of 500K Euro, to go live in August 2018. Also, the already mentioned Steampunk Bingo Machine will be released within the next few weeks. So great things are coming! We are proud and happy to have such a great team spread over 5 European countries who are able to bring such great handmade pieces to the players.
Here a short schedule for the next months.
Estimated Release Date
Plata o Plomo
Jack & The Spooky Circus
a football themed slot game