Playtech Boosts Its Presence in Canada with NorthStar Gaming Deal
Playtech, a leading software developer of live casino, sports betting, and video slots, has recently signed a partnership deal with NorthStar Gaming to deliver its IMS platform to Ontario, Canada. The deal does not only bring certain benefits for two parties, but it also allows to improve gambling in Canada, diversify betting options, and make gaming safer.
This strategic deal was signed in January and allows Playtech to strengthen its positions on the Canadian market. In its turn, NorthStar Gaming gains access to an innovative technology program that helps this company to take a step closer to fulfilling its goal of being among leading companies that provide innovative, transparent, and secure online casino services in Canada.
This is a multichannel deal that allows Playtech to go live in the country with Casino, Live Casino, Poker, and Bingo games. The company’s IMS platform is an innovative tool that takes the gaming industry in the country to the next level and makes the gambling environment safer.
“sustainable, commercially viable and engaging entertainment experience”
Mor Weizer, Chief Executive Officer at Playtech, comments on the deal: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market leading online gaming business in Canada. Our success is driven by strategic partnerships with industry leading operators around the world and we are excited to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience - for the benefit of all stakeholders.”
NorthStar is an Ontario-based company that appeared in the gambling industry in 2021. It was certified shortly before this partnership agreement with Playtech had been signed. The brand has another influential partner, TorStar Corporation, and their collaboration allows NorthStar to use data-led media solutions, as well as news and sports sites to make customers more aware of the services it provides. The company also believes that the Canadian-owned gaming business will speed up the growth of gambling in a newly emerged regulated market.
Playtech continues its fruitful cooperation with other casino-related businesses in different countries. One of the latest partnerships was signed with Swiss Casinos to leverage the live casino industry in Switzerland. According to the terms of this agreement, Playtech is to open a Live Casino Studio in Zurich.
Moreover, this company has recently launched the Play Gun Lake app in Michigan. This app diversifies gaming in the United States.