Playtech Presents a New Play Gun Lake App in Michigan

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Playtech continues to expand on the range of its services, and has gone beyond the development of slot games long ago. The company works on different projects to popularize gambling on different markets. This time, the studio partners with Parx Interactive and Gun Lake Casino and presents an exclusive iGaming app for players from Michigan.

What is it?

This is the Play Gun Lake app that features Playtech proprietary iGaming content. It is powered by Playtech's IMS platform and Player Account Management (PAM).

This app is just the beginning of Playtech's cooperation with Parx Interactive and Gun Lake Casino. Soon after the announcement of the Play Gun Lake in Michigan, the company plans to bring its products to popular gambling destinations in the United States. New Jersey, Pennsylvania, and Indiana are on the list. 

Matthew Cullen, SVP iGaming and Sports at Parx Casino, commented:“ We are delighted to launch playgunlake.com, our new iGaming app in Michigan with Playtech and to bring the success of Parx into the Michigan iGaming market. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”

The launch of Play Gun Lake shows the power of Playtech's IMS platform and recognizes this pioneer of the gaming industry as a significant player who delivers high-quality and complete online backend solutions for online gambling and sportsbook. 

ABOUT IMS PLATFORM 

The IMS stands for Information Management Solution. This is an award-winning platform that provides operators with visibility and control of the full lifecycle of player experience in a casino. IMS gives casinos flexibility and allows them to provide efficient services. As it works in conjunction with Playtech protect, players receive a secure and safe gaming experience. 

At the beginning of 2021, Playtech delivered the IMS platform for Wplay under the terms of a partnership with this popular operator in Colombia. This collaboration is expected to enhance the gaming experience of Colombian players and make gambling more popular in the country.

Moreover, Playtech has signed a content agreement with Spearhead Studios and offers its games via Game Marketplace.

Source: Press Release, published on April 28th.