Playtech and 888 Group Extend Their Partnership with Cross-State Agreement
Both Playtech and 888 Group work fruitfully to extend their presence in the United States and search for new ways to become more popular with players in this country. Thus, those companies have decided to unite their efforts in this direction and signed a cross-state agreement.
Playtech is a leading company in the field of casino and live casino gaming, and the US is a strategic market for the brand, so it is no surprise the company wants to bolster its presence in the county, and the best way to do that is to partner with a renowned casino holding to make sure its content is accessible to as many players as possible.
The studio has chosen 888 Holdings for that purpose. This group of casinos is well-known across the world. The list of its brands includes such popular operators as:
- 888, a popular online operator that has been in the industry for more than 20 years offering its customers various betting options and numerous bonuses.
- William Hill, the casino that is known among players for its big choice of sports events and good reputation. It also boasts a big game lobby with video slots by such leading studios as Yggdrasil, Net Entertainment, and Red Rake Gaming.
- Mr Green, the website that promotes responsible gaming, so there are plenty of tools that prevent its customers from compulsory gambling. It also offers a range of exciting bonuses and exciting promotions to celebrate different holidays.
Under the conditions of the deal, Playtech will deliver its Live Casino portfolio and games based on the RNG engine to 888 Casino in New Jersey. This is the first state that will see releases by Playtech at 888, but they should be integrated into 888 Casino in other states in the future.
Howard Mittman, President, 888 US, commented on the agreement: “We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US. This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”
At the same time, this popular software developer works on boosting its presence in Canada. One of the steps made in this direction is the partnership agreement with Northstar Gaming.