Peter & Sons Goes Live With Betsson in Lithuania
#GamingDeals #GamingInEurope #Lithunia
Slot developer Peter & Sons expanded its European distribution footprint on 5 November 2026 by entering the regulated Lithuanian market through an expanded partnership with online gambling operator Betsson. The integration provides players in Lithuania with access to a selection of the studio's slot portfolio, including Ghost Father Awakened, Zombie Road, and Barbarossa: Dragon Empire, along with several additional titles included in the initial launch package.
The launch marks the developer's first entry into Lithuania, expanding an established commercial relationship with Betsson across multiple regulated jurisdictions rather than launching through unfamiliar channels. Founded in 2019 with operational hubs in Barcelona and Yerevan, Peter & Sons builds its games around distinct visual artwork, proprietary mechanics, and narrative themes. The company has steadily broadened its global distribution throughout 2026, which included joining Finnplay’s Titan platform network in August.
Yann Bautista, founder and commercial director at Peter & Sons, stated that the launch aligns with the company's growth strategy of entering new regulated markets by scaling existing operator relationships. Bautista highlighted Betsson’s established market position and local infrastructure in Lithuania as key factors for introducing the studio’s slot titles to local players.
Betsson initially entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was subsequently rebranded as Betsafe in 2017. The operator migrated its local operations from the Betsafe brand to its primary Betsson platform in June 2025. The company maintains an operational office in Vilnius employing around 40 staff across commercial, payment processing, and support functions. The brand also maintains a visible presence in regional sports, having sponsored the top-tier Lithuanian Basketball League since 2017, which rebranded to Betsson-LKL ahead of the 2025 season under executive Aurimas Silys.
Aurimas Silys, managing director at Betsson, noted that adding Peter & Sons content continues the expansion of its Lithuanian product catalog, emphasizing that the studio's artwork and original themes strengthen the site's casino offering. For Lithuanian players, the market operates under a structured gaming framework centered on regulated licensing, player protection, and controlled industry growth. The launch coincides with Betsson reporting record third-quarter 2026 group revenue of €326.5 million, while giving Peter & Sons a direct foothold in the Baltic region.
