LeoVegas Invests in eSports Betting via Pixel.com

LeoVegas becomes engaged in esports betting due to the recent acquisition. LeoVentures, a subsidiary of the company, has bought 51% of the shares in the studio that is going to focus on esports betting.

This studio is Pixel Holding Group and it owns Pixel.bet operator that provides betting services on esports. Pixel is targeted at players from Scandinavian countries, namely Sweden and Norway.

"In Pixel.bet we have found a passionate team of entrepreneurs who come from the esports community. With its strong technology and mobile-first gaming experience, Pixel.bet is a perfect match for the LeoVegas Mobile Gaming Group. Together we will drive development for the absolute premier experience in esports betting,"  comments Robin Ramm-Ericson, Managing Director of LeoVentures and co-founder of LeoVegas Mobile Gaming Group.  

“… the first to offer log-in with mobile BankID and instant withdrawals …”

The acquisition is a new milestone for LeoVegas, as it is getting involved in a new fast-growing industry. The investment is expected to be finished in the third quarter of 2018.

Eirik Kristiansen, CEO of Pixel.bet, adds: "We love esports. And we love betting. We want to create value for enthusiasts and add something truly extra to our community. Pixel.bet is, for example, the first to offer log-in with mobile BankID and instant withdrawals. In LeoVentures we have now found a unique partner and investor that understands and shares our passion."

What is more, LeoVegas is about to obtain the gambling license in Sweden.