FIRST – Best in Sports Named Top Supplier of 2025
#BestInGaming #GambleLike_LatinAmerica #PlayOfTitans
Setting a new benchmark for global performance, FIRST – Best in Sports, a Tier-1 sportsbook technology powerhouse, has secured the coveted title of "Sports Betting Supplier of the Year." The recognition, bestowed at the 5 Star iGaming Media Starlet Awards 2025, specifically celebrates FIRST's market-defining innovation, aggressive global expansion, and demonstrated leadership in regulated betting environments.
The accolade underscores a transformative year for FIRST, as the company continues to lead the sportsbook vertical with measurable performance results and a future-forward product vision. Its growing operational footprint spans LATAM, Europe, and Africa. The core driving force behind this success is FIRST’s sportsbook engine, which has already become the technological foundation for more than 35 of the leading operators in Brazil. This engine, built from the ground up for superior speed, massive scale, and absolute reliability, helps these operators maximize efficiency and performance in that significant market.
Facing tightening regulations in the gambling and intense competition, FIRST's technology established a new benchmark for performance. This solution incorporates instant automation, real-time data orchestration, AI-driven personalization, and an architecture engineered to adapt quickly. Thus, FIRST demonstrates its commitment to preemptively shaping, rather than merely complying with, industry evolution.
2025 has been the year FIRST moved beyond chasing market momentum to actively defining it. New strategic partnerships alongside industry heavyweights like Light & Wonder, Pixbet, and others are already in motion. These collaborations are not about validation; they are a clear declaration of leadership: where competitors adapt, FIRST dictates direction. Beyond remarkable commercial growth, the company has also significantly advanced its regulatory roadmap, successfully securing approvals and pursuing licenses in multiple regulated markets, ensuring robust compliance and future-ready scalability for its global operator base.
Continuing its rapid expansion into markets that reward real technological power over mere promises, the FIRST platform is quickly gaining ground, aggressively expanding its presence across Mexico, Peru, and Argentina. These key LATAM jurisdictions are actively adopting FIRST's advanced solutions to ensure stable and reliable service for their user bases, solidifying the company's technological dominance in this critical, fast-growing regional segment.
Tom Light, Founder & CEO of FIRST – Best in Sports, commented: “This recognition reflects our commitment to building the most advanced sportsbook technology in the market – one that’s fast, scalable, and truly local. But more than that, it celebrates the mindset of our entire team: we don’t follow trends, we create them. We set the standard for what a sportsbook partner should be.” As the industry continues to evolve, FIRST remains focused on delivering the innovation, reliability, and intelligence that will define the future of global sports betting.
