ComeOn Partners with Ada (Conversational AI Market Leader)

ComeOn Partners with Ada (Conversational AI Market Leader)

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ComeOn Group continues to work on improvements to the services it provides to ensure the ultimate gaming experience for its customers. It has already implemented efficient banking solutions for Scandinavian markets that allow players from several Nordic countries to play games without registration. Now, it is time to make customer support service more efficient, and the company has found quite an unusual solution for this aspect. It has partnered with the AI market leader, and the result of their cooperation can already be spotted by some players.

This successful group of casinos signed a partnership deal with Ada, the leader in conversational AI, in July 2022. Their collaboration resulted in the integration of a chatbot designed by Ada into online casinos that belong to ComeOn.

This chatbot uses leading artificial intelligence tools to make sure customers of online operators can find quick answers to their questions. This chatbot has already been tested in several markets, and ComeOn plans to add it to all its brands in all markets in Q3 of 2022. It will also be available in all languages that are supported by those websites. 

What were the results of the testing?

Ada’s powered AI chatbot showed quite good results, as the customer support team managed to decrease the handling time of players’ issues. Moreover, a significant number of them were resolved on the first contact.

Daniela Vella, Chief Operating Officer at ComeOn Groupcommented on the partnership in the following way: “This is a big enabler for the team to drive forward our signature first class support whilst still aligning with the bigger automation transformation of the group. Ada was a natural choice for ComeOn Group given the synergies between us – the solution is efficient from both a technology and a human aspect!”


ComeOn Group is a well-known company that has been in the gaming industry since 2010. It is the owner of such brands as ComeOnSnabbareMobileBet, and Hajper among others. Its casinos hold licenses in Sweden, Malta, and Curacao and provide secure services. The company strives for innovation, so it always tries to enhance the gaming experience of its customers with various promotions and brand-new tools. Play N Play payment service is one of such innovations that are available to players of online operators by this group.

Moreover, one of the online casinos powered by ComeOn has recently updated its welcome offer. A new bonus is available for Swedish customers only.