All Broadway Gaming Ltd. casinos
General Information
Founded in 2010, Broadway Gaming Ltd. is an online gaming company concentrating its efforts in online bingo with five brands; Butlers, Rehab, Glossy, Dotty, and Bingo Diamond. There are also three gambling destinations powered by the brand. The head office is located at 6 Edward Square, Donnybrook, Dublin 4. Services are licensed by the UKGC and MGA. Despite regulations, the company’s sites have a controversial reputation.
Butlers Bingo
Year Established
2010Affiliate Program
Butlers Bingo AffiliatesLucky 247 Casino
Year Established
2012Affiliate Program
Butlers Bingo AffiliatesTargeted Country
No targeted specifiedCasino of Dreams
Year Established
2015Affiliate Program
UnknownTargeted Country
No targeted specified
Latest companies news
Vindral and Gaming Support Partner to Introduce GLI-Certified Green Wheel
| Olga Li#GamingInnovations #SoftwareLab
Vindral and Gaming Support announced a technology partnership on 29 September 2026 to offer the first Green Wheel built on GLI-certified gaming hardware. The collaboration pairs Rotterdam-based equipment manufacturer Gaming Support with Swedish live video specialist Vindral, validating the certified physical equipment for use with Vindral’s V-Track Money Wheel system. Live casino hardware certification has increasingly become a significant barrier in studio production pipelines as operators demand regulated physical assets that can reliably support digitally enhanced game shows at scale. By combining GLI-validated hardware with real-time digital overlay technology, the agreement provides live studios with a certified physical foundation capable of hosting multiple branded wheel games from a single certified wheel structure.
In the world of slot mechanic: Link&Win - five card features and jackpot tires.
| Olga Li#GamingInnovations #SoftwareLab
Games Global and Stormcraft Studios announced the release of Immortal Romance ASSEMBL’EM on 30 September 2026, marking the latest extension of the long-running franchise Immortal Romance that originally debuted in 2011. Built on a 5×3 grid with 20 paylines, a 96% RTP, high volatility, and a maximum win potential of 5,000x, the slot introduces a new narrative character alongside the ASSEMBL’EM mechanic.
ICONIC21 Establishes New Production Hub and Regional Office in Vilnius
| Olga LiLive casino content providers have accelerated studio expansion across Central and Eastern Europe as demand for dedicated and localised production capacity grows. Highlighting this trend, ICONIC21 announced on 1 September 2026 that it will open a new office and studio facility in Vilnius. In the local market context, the Lithuania Gaming Control Authority reported gross gambling revenue of €274.1 million in 2025, a 13% year-on-year increase. The upcoming facility will span more than 1,400 square metres across two full floors, combining studio space with administrative offices, while creating over 350 jobs.
In 2017, UKGC penalized Broadway Gaming Ltd. £100,000 for promoting misleading bonus offers. Five Broadway-owned websites were found guilty of infringement of the UK advertising regulations. The betting operator had also violated the UKGC license provisions and principles of practice.
All platforms of the owner are promoted via Broadway Gaming Affiliate Program, which features various revenue models, whether it be CPA, Revenue share, hybrid or a model tailored to partners’ specific needs.
Owner’s Portfolio
We represent two locations out of Broadway Gaming group – Lucky 247 and Casino of Dreams. Both websites are Microgaming officials and offer about 250 titles by this studio within downloadable, online, and mobile modes. The operators are monolingual and feature English only. No live dealers and no additional betting options are available here.
Promotions and Bonuses
The gaming destinations welcome their newcomers with signup packages that may include extra spins and cash on several initial deposits. All promotions are available for 18+ players only and do not require promo codes. More details on the deals are listed in corresponding sections of sites.
Our Take
Broadway Gaming Ltd. is a UK-based company that runs a medium list of brands, some of which offers extra gambling options like bingo. The platforms have mixed reviews from regulatory bodies and users who like customer support and good game selection, but complain about slow payouts and misleading bonus terms.
