All Broadway Gaming Ltd. casinos
General Information
Founded in 2010, Broadway Gaming Ltd. is an online gaming company concentrating its efforts in online bingo with five brands; Butlers, Rehab, Glossy, Dotty, and Bingo Diamond. There are also three gambling destinations powered by the brand. The head office is located at 6 Edward Square, Donnybrook, Dublin 4. Services are licensed by the UKGC and MGA. Despite regulations, the company’s sites have a controversial reputation.
Butlers Bingo
Year Established
2010Affiliate Program
Butlers Bingo AffiliatesLucky 247 Casino
Year Established
2012Affiliate Program
Butlers Bingo AffiliatesTargeted Country
No targeted specifiedCasino of Dreams
Year Established
2015Affiliate Program
UnknownTargeted Country
No targeted specified
Latest companies news
The 2026 FIFA World Cup starts today, June 11: How European countries feel about the promotion of gambling here
| Olga Li#BettingLegislation #GamingInEurope
The 2026 FIFA World Cup officially begins today, June 11, running until July 19. Regulators note that throughout the official FIFA match schedule, major football tournaments historically trigger massive spikes in global betting volumes. This surge increases general activity across sportsbooks and drives up interest in the virtual sportsbook sector. In response, gambling regulators across Europe are stepping up enforcement, using the tournament as a critical stress-test for existing advertising laws.
French Regulator Identifies High Concentration of GGR from Problem Gamblers
| Olga Li#France #BettingLegislation
France’s Autorité Nationale des Jeux (ANJ) has published a groundbreaking study utilizing a first-of-its-kind algorithmic detection tool to analyze revenue dependence on high-risk play. The findings, released on 13 May 2026, reveal that during the second half of 2025, the algorithm identified approximately 600,000 players who are highly likely to be problem gamblers. While this group represents 8.7% of registered users across licensed online operators, they generated an astonishing €1.2 billion—accounting for 60% of total Gross Gaming Revenue (GGR).
Unregulated Global Gambling Reached $5.9 Trillion in 2025
| Olga LiA groundbreaking report from Gaming Compliance International (GCI) reveals that the scale of unregulated online gambling reached a massive $5.9 trillion in global wagering value in 2025. This figure exceeds the GDP of almost every country, trailing only the United States and China. According to the report, GCI Online Gaming 2025: Global, published on 18 May 2026, unregulated operators now command a staggering 78% of global gross gaming revenue, leaving licensed, taxed operators with just 22%.
In 2017, UKGC penalized Broadway Gaming Ltd. £100,000 for promoting misleading bonus offers. Five Broadway-owned websites were found guilty of infringement of the UK advertising regulations. The betting operator had also violated the UKGC license provisions and principles of practice.
All platforms of the owner are promoted via Broadway Gaming Affiliate Program, which features various revenue models, whether it be CPA, Revenue share, hybrid or a model tailored to partners’ specific needs.
Owner’s Portfolio
We represent two locations out of Broadway Gaming group – Lucky 247 and Casino of Dreams. Both websites are Microgaming officials and offer about 250 titles by this studio within downloadable, online, and mobile modes. The operators are monolingual and feature English only. No live dealers and no additional betting options are available here.
Promotions and Bonuses
The gaming destinations welcome their newcomers with signup packages that may include extra spins and cash on several initial deposits. All promotions are available for 18+ players only and do not require promo codes. More details on the deals are listed in corresponding sections of sites.
Our Take
Broadway Gaming Ltd. is a UK-based company that runs a medium list of brands, some of which offers extra gambling options like bingo. The platforms have mixed reviews from regulatory bodies and users who like customer support and good game selection, but complain about slow payouts and misleading bonus terms.
