All Broadway Gaming Ltd. casinos
General Information
Founded in 2010, Broadway Gaming Ltd. is an online gaming company concentrating its efforts in online bingo with five brands; Butlers, Rehab, Glossy, Dotty, and Bingo Diamond. There are also three gambling destinations powered by the brand. The head office is located at 6 Edward Square, Donnybrook, Dublin 4. Services are licensed by the UKGC and MGA. Despite regulations, the company’s sites have a controversial reputation.
Butlers Bingo
Year Established
2010Affiliate Program
Butlers Bingo AffiliatesLucky 247 Casino
Year Established
2012Affiliate Program
Butlers Bingo AffiliatesTargeted Country
No targeted specifiedCasino of Dreams
Year Established
2015Affiliate Program
UnknownTargeted Country
No targeted specified
Latest companies news
EveryMatrix Partners with Cevro AI for Integrated Empathic Player Support
| Olga Li#DigitalGambling #GamingInnovations
EveryMatrix has announced a strategic partnership with Cevro AI to integrate its advanced AI support agents into the EveryMatrix platform. This collaboration aims to transform player support by providing operators with highly capable, empathic, and efficient generative AI-models specifically fine-tuned for the iGaming industry. The goal is to deliver faster resolutions and more personalized experiences at scale.
Cevro AI's platform utilizes domain-tuned large language models trained on authentic iGaming workflows, player behavior, compliance rules, and operator processes. This specialized focus ensures the AI agents can perform effectively from the outset, handling complex player support issues with human-level precision and empathy.
PayRam Launches Self-Hosted Stablecoin Payment Infrastructure for Global iGaming
| Olga Li#CryptoCurrencies #Crypto #DigitalGambling #CasinosMoneyService
PayRam has officially announced the launch of its private stablecoin payment gateway, introducing a significant operational shift for iGaming operators, gaming platforms, and affiliates requiring rapid, borderless, and censorship-resistant payment processing. This new infrastructure is built upon the conviction that financial transactions should flow with the same unrestricted efficiency as information across the internet. PayRam delivers a fully decentralized PayFi structure, allowing iGaming businesses to accept and manage stablecoin transactions through a proprietary, self-hosted system. Operators achieve complete financial independence, eliminating their dependence on traditional banking institutions, third-party custodians, or centralized processors for the control and management of their revenue.
WinSpirit Launches "Wish Express" Community-Driven Holiday Campaign
| Olga Li#Promotions #Christmas #NewYear
WinSpirit Casino has inaugurated its festive season initiative, "Wish Express," a campaign designed to transition the childhood tradition of holiday wish lists into an interactive community experience. The project seeks to connect with players by inviting them to share their most personal and genuine aspirations, with the explicit promise that one submitted wish will be realized in real life by the casino. The overarching theme of the initiative successfully captures the generous and optimistic holiday spirit.
In 2017, UKGC penalized Broadway Gaming Ltd. £100,000 for promoting misleading bonus offers. Five Broadway-owned websites were found guilty of infringement of the UK advertising regulations. The betting operator had also violated the UKGC license provisions and principles of practice.
All platforms of the owner are promoted via Broadway Gaming Affiliate Program, which features various revenue models, whether it be CPA, Revenue share, hybrid or a model tailored to partners’ specific needs.
Owner’s Portfolio
We represent two locations out of Broadway Gaming group – Lucky 247 and Casino of Dreams. Both websites are Microgaming officials and offer about 250 titles by this studio within downloadable, online, and mobile modes. The operators are monolingual and feature English only. No live dealers and no additional betting options are available here.
Promotions and Bonuses
The gaming destinations welcome their newcomers with signup packages that may include extra spins and cash on several initial deposits. All promotions are available for 18+ players only and do not require promo codes. More details on the deals are listed in corresponding sections of sites.
Our Take
Broadway Gaming Ltd. is a UK-based company that runs a medium list of brands, some of which offers extra gambling options like bingo. The platforms have mixed reviews from regulatory bodies and users who like customer support and good game selection, but complain about slow payouts and misleading bonus terms.

