All Broadway Gaming Ltd. casinos
General Information
Founded in 2010, Broadway Gaming Ltd. is an online gaming company concentrating its efforts in online bingo with five brands; Butlers, Rehab, Glossy, Dotty, and Bingo Diamond. There are also three gambling destinations powered by the brand. The head office is located at 6 Edward Square, Donnybrook, Dublin 4. Services are licensed by the UKGC and MGA. Despite regulations, the company’s sites have a controversial reputation.
Butlers Bingo
Year Established
2010Affiliate Program
Butlers Bingo AffiliatesLucky 247 Casino
Year Established
2012Affiliate Program
Butlers Bingo AffiliatesTargeted Country
No targeted specifiedCasino of Dreams
Year Established
2015Affiliate Program
UnknownTargeted Country
No targeted specified
Latest companies news
Playtech Shares Rally 18% on Strong H1 Financial Performance
| Olga LiLondon-listed gambling technology provider Playtech posted an outstanding financial performance for the first half of 2026, significantly outperforming initial market consensus. Driven by accelerating commercial expansion across regulated international jurisdictions, the company reported an adjusted EBITDA exceeding €155 million for the six months ending 30 June. In response to this strong momentum, corporate leadership elevated its full-year adjusted EBITDA guidance to at least €270 million, which represents an impressive 37% year-on-year increase. Following the trading update published on 9 July, Playtech shares experienced a major double-digit rally, jumping by as much as 18% to trade at 378.60p, with intraday charts showing brief peaks above £3.80.
AI Integration Highlights New Malta Gaming Authority Oversight Strategy
| Olga LiThe Malta Gaming Authority has integrated artificial intelligence into its regulatory processes to enhance licence applicant screening and identify risks within operator data. According to its Annual Report and Financial Statements, published on 7 July 2026, the regulator employs AI across two primary areas, maintaining strict human verification for every automated alert. The first implementation operates within criminal probity checks, scanning seed data submitted during the application phase to flag anomalies. MGA staff then review these flags against regional jurisdictions and internal risk criteria. The second application involves processing regular Industry Performance Returns submitted by operators, where the technology detects underlying patterns and operational discrepancies faster than manual reviews, providing supervisors with early risk indicators.
RubyPlay Buys Splash Tech to Expand Platform Engagement Tools
| Olga LiThe contemporary iGaming supplier landscape increasingly dictates that B2B providers compete heavily on engagement infrastructure rather than game content alone, driving studios to build versatile promotional tooling across multiple game providers. Addressing this market demand, RubyPlay has officially entered into a definitive agreement to acquire 100% of the shares in Splash Tech. This transaction, financed entirely on an all-shares basis, marks the first step by the Malta Gaming Authority licensed studio beyond traditional game creation into platform-level engagement solutions. This major corporate acquisition comes less than a year after industry veteran Tsachi Maimon assumed the role of chief executive at the company on 1 October 2025. While the specific financial terms of the transaction were not publicly disclosed, the completion of the deal remains subject to standard regulatory approvals, after which Splash Tech will operate fully as a subsidiary.
In 2017, UKGC penalized Broadway Gaming Ltd. £100,000 for promoting misleading bonus offers. Five Broadway-owned websites were found guilty of infringement of the UK advertising regulations. The betting operator had also violated the UKGC license provisions and principles of practice.
All platforms of the owner are promoted via Broadway Gaming Affiliate Program, which features various revenue models, whether it be CPA, Revenue share, hybrid or a model tailored to partners’ specific needs.
Owner’s Portfolio
We represent two locations out of Broadway Gaming group – Lucky 247 and Casino of Dreams. Both websites are Microgaming officials and offer about 250 titles by this studio within downloadable, online, and mobile modes. The operators are monolingual and feature English only. No live dealers and no additional betting options are available here.
Promotions and Bonuses
The gaming destinations welcome their newcomers with signup packages that may include extra spins and cash on several initial deposits. All promotions are available for 18+ players only and do not require promo codes. More details on the deals are listed in corresponding sections of sites.
Our Take
Broadway Gaming Ltd. is a UK-based company that runs a medium list of brands, some of which offers extra gambling options like bingo. The platforms have mixed reviews from regulatory bodies and users who like customer support and good game selection, but complain about slow payouts and misleading bonus terms.
