Pragmatic Play Boosts Its Portfolio with a New Genre
Pragmatic Play, a popular Panama-based software developer that boasts a big game portfolio with releases of different genres, has decided to expand with a new gaming vertical. Thus, this studio launched a sportsbook giving players and operators access to a big selection of competitions and events.
It has not been long since a successful video slots developer has added a suite of exciting table games to its library, but Pragmatic Play has announced the launch of a new gaming vertical to extend its audience and engage fans of sports betting.
The team that is to work on sportsbook consists of iGaming experts with many years of experience in the industry. They are going to maintain the entire process: from event creation to bet settlement.
Gareth Crook, VP of Sportsbook at Pragmatic Play, said: “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.
“we intend on adding a high quality and trustworthy product”
This vertical is created through a single API that provides a customizable and versatile platform with different types of entertainment. Thus, players can find an extended list of competitions and events here in different markets. Moreover, there is access to exclusive data from EPL, ATP Tour, NBA, NFL, and other major events.
Furthermore, the UI template allows customization, so the product can be localized to meet the needs on a market or a narrower audience.
Sportsbook has become the fifth vertical for Pragmatic Play. The company has begun its path in the gaming industry with video slots, but it has later added live casino, bingo, and virtual sports to its portfolio. All those games are available through a single API that makes the company an ideal choice for online operators that establish themselves as the gambling destination with versatile betting options.
Simultaneously with the extension of the portfolio with different types of entertainment, the company works on the integration of its games into new markets. Fruitful work has recently been made to bolster its presence in Latin America as the Betpredator agreement was signed. Moreover, Pragmatic Play has participated in the Brazilian iGaming Summit and has become the Master Sponsor of this event. A speaker from the company has also taken the floor during the summit.
