New Name, Same Great Games: Evoke Launches!

New Name, Same Great Games: Evoke Launches!

#InCasinostraClans  #PlayOfTitans 

Evoke plc, a powerhouse in the world of betting and gaming, officially launches these days. Formerly known as 888 Holdings plc, the company brings together renowned brands like William Hill, 888sport, 888casino, 888poker, and Mr Green under a unified umbrella.

Evoke's mission is clear: to inject excitement into people's lives by providing exceptional betting and gaming experiences. Building upon its existing strengths, including cutting-edge technology and award-winning content, the company aims to drive growth while prioritizing player safety at every turn.


The rebrand to Evoke reflects an internal shift as well. By unifying its diverse workforce under a single, unifying brand identity, Evoke fosters a stronger sense of collaboration and purpose. This, coupled with a clearly defined strategic framework and a comprehensive value creation plan, empowers the company to reach its full potential and solidify its position as a leader in the global gaming industry covering European, American and other gambling areas potentially. 

However, for players familiar with the company's existing brands, there's no need to worry. The rebrand will not affect your favorite platforms or games. Renowned names like 888sport, 888casino, 888poker, and Mr Green will continue to operate under their established names, ensuring a seamless transition for existing players. They can expect the same level of quality and service they've come to expect, delivered under the umbrella of the newly-christened Evoke. 


Per Widerström, CEO of Evoke plc, expressed his enthusiasm about the company's future: "Today marks the start of evoke’s exciting future. By bringing our business together under a single, unifying brand identity, Evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world."

Widerströmalso said: "With our clear strategic framework and value creation plan, we are confident that we can cement evoke’s place at the heart of the global betting and gaming industry for years to come."

The launch of Evoke plc marks a new chapter for this industry giant. By focusing on player safety, technological innovation, and a commitment to excellence, Evoke is poised to remain a major player in the ever-evolving world of online betting and gaming.