PugglePay payment emerged back in 2013 as a product of Smart Payment Nordic AB when mobile payments were still a relatively new payment method. The solution debuted on its home market in Sweden, and then also expanded to Finland. Simultaneously several unique features made this method popular from the very start:
- It was the first service created for gamers and gamblers.
- It did not require any app download or registration.
- Unlike other payment methods that worked as instant depositing services, PugglePay introduced a concept of an invoice that a player had 14 days to pay for.
The way this instant payment via a mobile phone worked is the player chose PugglePay in an online casino and specified the amount to deposit, as well as the phone number. Via that phone number, the service sent an invoice, which the customer had 14 days to pay for. This made PugglePay the revolutionary system that allowed for players to buy casino gambling services with money they did not have right away but knew they would get in the next few days.
If the payment was overdue, the system sent reminders plus a small fee. If new deadlines were not met, PugglePay turned to the debit collector to take care of an invoice.
PugglePay was in many ways a trailblazer for many other payment services for online casino gambling. The solution received an award as a Nordic e-commerce newcomer, as well as a trophy at the Red Herring Europe Top 100.
In 2018, the company closed PugglePay to forward the resources to its other product, rapidly developing Zimpler payments.
PugglePay Turns Into Zimpler
Zimpler has inherited many features that PugglePay had, plus revamped and upgraded the whole e-wallet concept. Available to users from Sweden, Finland, the United Kingdom, and Germany, Zimpler is an online wallet where you can store all your credit cards from the partner banks. These are Swedbank, Nordea, SEB, Handelsbanken, Danske Bank, and ICA Banken.
Unlike with e-wallets where you first need to create an account, Zimpler creates an account automatically with the first payment. So, let’s say, you wish to deposit in a casino. From your casino account, choose Zimpler and the amount you’d like to deposit.
The system will then move you to Zimpler, where you will choose among the banks the one you have an account and a card with. Confirm the operation by using the phone number and account ID.
Zimpler supports cards, banking, or charging. With cards, the options are between Visa and MasterCard issued by any of the partnering banks, and in this case, a transaction fee up to 2% will apply. With banks, you are depositing via the direct bank transfer, and with the bill, the process is very similar to what PugglePay introduced. Only, unlike PugglePay, here the invoice is sent via e-mail.
Another major difference between PugglePay and Zimpler is that you can claim withdrawals via direct bank transfer, and the cash should land in your account within 15 minutes.