Net Entertainment and ReelPlay Penned IP Partnership

Net Entertainment and ReelPlay Penned IP Partnership

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Two popular software providers, Net Entertainment and ReelPlay, have recently signed an intellectual property partnership that allows both companies to strengthen their rights and further develop their trademarked features.

Both studios have simultaneously developed similar ideas and decided to work together on their innovative features. 

Thus, Net Entertainment has come up with the InfiniReels concept and has already announced the launch of the debut game featuring it. This is Gods of Gold: InfiniReels slot that is to be released on May 14th.

“come together to reinforce our unique propositions in a highly competitive market”

Meanwhile, ReelPlay launched El Dorado Infinity Reels slot featuring its branded Infinity Reels option in November 2019. In April, the company released the Giza Infinity Reels game. The launch of yet another machine with this bonus option is scheduled for June 2020.

Bryan Upton, Director Games at NetEnt, commented: “In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times” 

“We are happy to have agreed on a collaboration with an established, global pioneer such as NetEnt,”  said David Johnson, Chief Commercial Officer at Reelplay.


In addition to that, Net Entertainment plans to launch Street Fighter™ II: The World Warrior Slot in May.