William Hill online was launched in 1998, but the brand itself is much older, dating back to 1934. Over the course of time, it grew and expanded its list of services from betting shops to a fully functioning online operator. Since 2002, its owner, WHG International Limited, has been listed on the London Stock Exchange.
Today, the company is considered one of the major bookmakers in the United Kingdom, representing up to 25% of the market, and processing around one million betting slips every day. It also runs over 2000 betting shops, employs about 16,000 professionals in nine countries, and provides online betting services for bingo, live dealer, poker, lottery, financials, games, and sports, including football, horse racing, tennis, golf, boxing, darts championship, rugby, and many other events.
The main offices of the company are in the UK, the Republic of Ireland, and Gibraltar. The reviewed website is licensed and regulated by the government of Gibraltar and by the United Kingdom Gambling Commission. It is also a member of the Gibraltar Betting and Gaming Association. Among its network neighbors are EuroGrand, 21 Nova, and Vegas William Hill.
There are nine separate subdomains for the services on offer. The content of the desktop version is adjusted to approximately 20 languages, including Czech, Finnish, Swedish, German, Japanese, Chinese, Russian, Spanish, Italian and Portuguese. Countries that contribute the most to the incoming traffic are the UK, Japan, Germany, Sweden, and the Czech Republic, but the geographic spread of accepted countries is much bigger – from visitors of William Hill Australia to those from Canada.
There are two modes – instant play and download. Everyone can access the services not only from desktop computers, but also while they are on the go, due to a convenient mobile app list, including a betting app, bingo app, games and live dealer apps, and the Vegas app! Some of these are only available for iOS.
The homepage offers a valuable set of information that is typical for a bookmaker site, along with a summary of promotions, news, sporting events, and shortcuts to games. Those not having a login for their account won’t be able to even test games for free.
To complete the sign in procedure, every new client will need to fill in a simple registration form, which is only one page long, containing questions about personal information, address details, login and possible deposit limits. Once this is done, all of the games and slots, as well as betting and a sign up offer, become available.