Publications by Inessa R
What NFTs in Online Casinos Actually Do for You
| Inessa ROnline casinos are always on the hunt for the shiny, immersive trends to keep players interested. We’ve seen it. You’ve seen it. It’s a fun and educational chase to witness. Do you remember what it was just a while ago? First, online operators zoomed in on cryptocurrencydeposits and withdrawals, launching a major discussion about the new era of casino payments. Then, they followed with hyping up live dealer gaming. In all honesty, the hype was worth it — live contentis a fascinating addition to the roster of casino games. Then, the conversation began around VR and all the exciting changes it can bring to casino games. Now, the time has come to launch a trend on NFTs. If you are one of those players who heard something about the NFTs but can not ...
Read MoreEurope’s Gambling Market Is Changing Fast — Here’s How It Affects You
| Inessa RIt seems like there is a new era of online gambling in Europe. If you are an avid online casino player, you might have noticed it, too. It’s obvious from more players around us placing bets on mobile devices or spinning slots online. There is one simple explanation for that uptick in gamers. Wagering online in the EU is booming, and it’s not just a shiny trendthat will fizzle in a few months. We are witnessing a shift in how people play. The reality is that since the pandemic, more players have been trading offline gambling and brick-and-mortar casinos for online casino lobbies. The type of content is not the deciding point. From sports bettingto online slotsand mobile bingo, placing wagers online has become more accessible and flexible. It is also so mu...
Read MoreBehind the Scenes of India’s Gambling Surge
| Inessa RIndia’s online gambling industry has quickly grown from a quiet local market to a global contender. And we’re here for all the inside scoop on this exciting trend. Once a modest, slowly establishing sector, India is now living through a full-blown online gambling industry surge. There are a few important reasons backing up this uphill climb, including huge investments poured into the industry, as well as the curiosity of a younger and tech-geared population. Plus, a few interesting gambling startups from India have established themselves and shaken the global industry, and all of these factors have led to the country turning into a trendsetter. While India emergesas a growing market, the benefit is not only in numbers but in morale as well. This growth is a massive ...
Read MoreHow Cryptocurrency Is Changing Online Gambling for Good
| Inessa RRemember the time — just a few years ago — when using cryptocurrencies to gamble online sounded, if not risky, then at least somewhat suspicious? The forums were flooded with questions from players: "Is it safe to bet in crypto?", "Are casinos that provide crypto betting scammy?" In fairness, online operators were also not eager to hop on the crypto bandwagon and were not particularly keen on dealing with something that felt too new and unstable. Fast forward to today, though! Looks like the industry has done a 180 on crypto gambling, and we are here to dissect this change. These days, cryptocurrency is no longer just a tech and financial trend. It has become a powerful tool to help gamblers access speedy cashouts, enjoy secure payments, a...
Read MoreThe Rise of Live Game Shows in Online Casinos
| Inessa RRaise your hand, those of you who remember the first online casinos! We’re not talking about an outdated design or uncomfortable navigation, but rather about the contents. Those first lobbies were mostly about car games, random slots, and spinning roulette wheels. Over the past few years, however, online casinos pivoted in terms of content and started prioritizing live game shows. These are casino releases that mix the vibe of games of chancewith the energy and entertaining potential of TV shows, and they are pulling in the players fast. One sign that cemented the domination of live game shows in online casino lobbies came from VGB — the sweepstake giant snapped up Graciella Anthony, the former head of live and table games at Entain. She pointed out a growing gap in...
Read MoreWhy Some Slots Pay More Than Others: A Dive into Slots Analytics
| Inessa RWhy do two people play the same slot game and walk away with sometimes dramatically different results? The answer is not in luck alone, but in the math, mechanics, and risk models buried deep within the code of each slot machine. In the world of online gambling, slots generate billions in wagers every year, yet most players have only a surface-level understanding of how they work. Behind every spin is a carefully calibrated system balancing house edge, randomization, and psychological engagement. All of these mechanics are designed to influence outcomes over time. This article breaks down the key metrics behind the games: RTP, volatility, hit rate, RNG, and more. We’ll explore how these elements interact, what they mean for your potential returns, and why understanding them is ...
Read MoreThe Rise of Peru’s Online Gambling Market
| Inessa ROnline gambling in Peru is getting major momentum. The country is stepping into the global spotlight as one of the most promising iGaming markets in South America. With innovative rules in place and trusted global companies lining up to join, this is no longer just another local initiative. It’s a growing, legal, and exciting space for players to explore. As Peru rolls out fresh regulations and opens its doors to top-tier trends, platforms, and providers, players like you get access to better games, safer websites, and smoother play on mobile. Ready to understand what’s going on and how it helps you? Let’s break it all down.
Read MoreGamblers vs The House: Who Really Wins?
| Inessa RThe dynamic between players and online casinos has always been one of strategy, psychology, and financial incentives. Hundreds of gamblers regularly spend time thinking about how they can outsmart the casino system, while one of the key concerns that places to bet and win face is how to be better at player retention. From the viewpoint of the business, the concern is real — the iGaming industry is crowded and competitive these days, and it is expensive to attract a new player. Should a player leave after gaming the initial deposit, an online casino incurs a loss. Therefore, the true success of a gambling platform lies not just in acquiring users, but in keeping them engaged and playing. For the player, the real success comes from knowing how to navigate this system—maximizin...
Read MoreLATAM’s High-Stakes Game: Regulations, Growth, and the Industry’s Future
| Inessa RLatin America is shaping into a fascinating market when it comes to online gambling and betting. The market is still very uneven, of course, with certain countries on the continent having established clear legal frameworks for the industry, while other states still struggle to push the business out of the gray area. Still, the demand from the local players is high and the eagerness of local businesses to launch online casinos and develop games is obvious. Curious about the potential of LATAM and its emerging market, we decided to take a closer look at the regulations, supply, and demand country by country, starting with the leading nations.
Read MoreLive Poker for Beginners (An A-Z Guide)
| Inessa RThere is hardly any online casino game as exciting and popular as live dealer poker. This type of live entertainment is a smooth combination of strategy, skill, and some good-old courage required from a player. It’s the essence of any casino experience, combined with the game’s rich history and all the diversity of tables available via modern software creators. Speaking of which, the initial switch from traditional offline poker in land-based venues to online platforms was very basic. Those of you who witnessed the dawn of the online gambling industryremember that it involved playing against the computer at first. Well, these days live poker dealers bring the energy of a real table directly to your screen. Add a sense of community to it, a chance to interact with other...
Read MoreLive Blackjack for Beginners
| Inessa RLive blackjack holds leading positions as the players’ favorite across online casinos. The reasons for such a strong fanbase are very understandable. This game merges all the fun of classic casino experience with all the perks of gambling on the go, whether it is from the comfort of one’s home or on a smartphone or tablet. No matter where you are playing from, live games these days make you feel like you are living an authentic casino experience. Additionally, unlike classic games of chancelike slots or roulette, blackjack is a mix of some luck and some tested strategy. This means that it is rewarding to put in some time to learn the basic rulesas this knowledge can yield some wins as well as positive emotions. Plus, with a live dealer guiding the action, real...
Read MoreLive Baccarat for Beginners (Your Go-to Guide)
| Inessa RThese days, online baccarat’s accessibility and simplicity make it a favorite among live dealer enthusiasts worldwide. Another factor that adds to baccarat’s popularity and turns it into a true casino legacy is its amazing history. This game dates as far back as the 15th century, and understanding how much time has passed since it was introduced truly adds a layer of appreciation to a modern baccarat gaming process. Baccarat roots in Italy, and back then the game was known as "baccara", which means zero — as we dive deeper into the rules of the game and the card counting process you will see that the original name is a nod to the zero value of face cards. With time the game spread from Italy to the neighboring France, becoming popular first in the aristo...
Read MoreUnderstanding Casino Loyalty Programs: A Newbie’s Guide
| Inessa RAs online casinos become more competitive, they’re rolling out special loyalty programs to keep players coming back. These programs, much like a hotel or airline rewards club, are designed to thank frequent members for their continued gaming with perks like bonus credits, exclusive events, and even tickets to trips and events. With all these tempting offers up for grabs, it’s easy to feel swayed without knowing what’s actually involved. In this guide, we’ll explore the nuts and bolts of a typical loyalty program, covering what they really offer, the potential pitfalls, and how to make these promotions work for you rather than against you. By the end, you’ll have a clear understanding of whether a scheme that encourages dedicated members is a good fit for yo...
Read MoreLive Roulette for Beginners (The Ultimate Guide)
| Inessa RLive roulette is currently one of the most popular forms of entertainment across online casinos. It owes its success partially to the historic reputation of the game, with its glamorous casino presence, finely dressed ladies and gentlemen, as well as the sophistication and thrill that the game has always exuded. These days, however, it owes an even bigger success to the fact that digital gambling has become so accessible and also high quality that anyone anywhere (with a registered casino account) can enjoy the glitz and glam of live roulette gaming straight from a desktop or a mobile lobby. What’s even better is that this comfort comes with a strong sense of community due to the latest UI features that the majority of live game developersoffer, as well as the robus...
Read More3 Winning Strategies In Online Casino Games of Chance
| Inessa RThe online gambling industry has seen explosive growth over the past decade, transforming into a multi-billion dollar market that attracts millions of players worldwide to try their luck in games of chance. The convenience of playing from home, coupled with advancements in technology, has made online casinos more accessible and appealing than ever. Popular games of chance such as online slots, blackjack, roulette, and baccarat dominate the virtual gaming industry, each offering unique thrills and challenges. The appeal of these games lies not only in their entertainment value but also in the potential for substantial financial rewards. This blend of excitement and opportunity continues to draw a diverse audience, from casual gamers to seasoned professionals. However, diving int...
Read MoreHow Smartphones Are Shaping the Future of Online Casinos
| Inessa RIt comes as no surprise that a modern online casino or a game can hardly be considered a success if it is not adapted to mobile devices. The growth of gaming across smartphones and tablets has grown significantly in the last decade or so. These days, up to 90% of residents in Europe use smartphones on a daily basis. Out of all the users, up to 40% use their mobile device to play games of chance online. It won’t be an exaggeration to say that in the upcoming years, there will be even more online gamblers opting in to play on the go. This means that the industry will continue shifting and adapting to serve this need. Needless to say, our team is here to explore how mobile devices have transformed the gambling landscape. Join us as we discuss the latest and older trends, key drivers ...
Read MoreIs the Gambling Age Set to Increase Across the EU?
| Inessa RThe online gambling industry in the European Union grows, and with it, grows the number of players and their interest in games of chance and sports betting. Belgium has weighed in on the trendand stepped forward with a potentially divisive response. Concerned about the increasing exposure of its citizens to the gaming industry, it increased the legal age for gambling from 18 to 21 years. This dramatic decision now separates the country significantly from some of its closest EU neighbors who also embraced and legalized virtual games of chance and sports betting. Sweden: This country reformed its gambling laws and opened the market to licensed online gambling operators on January 1, 2019. The Gambling Act of 2018 regulates online gambling, with licenses granted to domest...
Read MoreHigh Stakes: Navigating the New Challenges of the Swedish Online Gambling Tax Increases
| Inessa RSweden has implemented significant tax increases on online casinos, a move poised to boost national revenues considerably. While this strategy aims to capitalize on the thriving online gambling industry, it has raised concerns among experts and players alike. The higher taxes could potentially lead to increased costs for gamblers, reduced payout rates, and even drive some players towards unregulated and potentially unsafe gambling platforms. As Sweden navigates this new fiscal landscape, the full impact on both the economy and the gambling community remains to be seen. A tax increase that went into effect, raised the bar from 18% to 22%. In the European Union, the highest official tax rate for online gambling is in France, where it stands at 52%. On the other end of the spectrum, Irelan...
Read More4 Latest Trends Among Live Dealer Developers
| Inessa RThe casino industry post-2020 has changed dramatically. Hundreds of brick-and-mortar gambling venues have closed their doors, temporarily or for good, leaving thousands of fans of table games like roulette, blackjack, and baccarat longing to play and limited only to the virtual space. As more and more players took to live casino lobbies online, the operators came to realize that it is time to become creative and to keep software developing studios to higher standards — the type of diversification that the live dealer industry went through in 2020 has been second to none. From unique titles to exclusive and custom-built studios, pre-recorded clips, and portable gambling — we are taking a look at the 5 trends of the modern live casino developing niche....
Read MoreOnline Casinos for the USA: Factors American Players Are Concerned About the Most When Choosing a Casino
| Inessa RThe global gambling industry grows and evolves every year, becoming friendlier, more accessible, and diverse. Even countries that used to be cut from the international gaming market due to certain local regulations, now have more options to choose from. The United States of America is definitely among such countries. For the longest time,America’s gambling market— especially the online one — was under heavy regulations, and limited only to a few certain states. Now, however, virtual betting becomes more and more accessible. Players saw the first signs of a thaw after PASPA was overturned and online commercially operated Sportsbook became available in many states. It will take longer for casino games to catch up with what the Sportsbook lobby achieved but we...
Read MoreOnline Casinos in Australia: Crucial Factors Players Consider When Choosing Where to Play
| Inessa RThe online gambling industry was worth almost US$45 billion in 2019, and according to the pre-pandemic predictions, was headed towards reaching a value of almost US$67 billion by 2025. Out of this global pie of earnings, one of the biggest chunks belongs to online casinos in Australia. For years, players from this country have been very consistent in expressing their interest in the virtual betting industry. In fact, Australia remains in the top-10 countries gambling the most frequently. It finishes 8th on this list but has leadership when it comes to spending and prospects. Reportsfrom H2GCestimate that an Australian adult spends on average US$968 per year on interactive gambling. This not only makes Australia first on the list of the biggest spenders but also places the co...
Read MoreOnline Gambling Industry Due to Regain Growth By the Year 2025
| Inessa RThe team of KTC looks into the prospects of post-COVID online gaming and weighs in on how quickly the industry can recover after the major hit of international lockdowns. While the world is still battling the pandemic and countries of Europe, Asia, Oceania, Africa, North and South Americas brace themselves for the COVID-19 winter wave of 2020-2021, it is time to take a look at how the lockdowns already impacted the online gambling industry. Prior to the virus spreading and paralyzing all aspects of life, many businesses, including online gambling, were riding a fast wave towards major growth. Experts predicted a dramatic jump from USD 53 million documented by the end of 2019 to USD 95 million anticipated by the end of 2025. The major chunk of this pie belonged to Sportsbooks, with...
Read MoreGross Wins on Online Slots in Europe Will Grow to 13,321 mln USD by 2025
| Inessa RFrom a simple fruit slot developed in Brooklyn in 1891 to a modern game loaded with bonuses, stories, and impressive wins - say what you may, butnothing in the gambling industry has transformed and evolved as dramatically as the slot machine. And that’s just the land-based gambling. Things get even more interesting when we move to the virtual sector. WhenMicrogamingstarted testing the waters of the online segment back in 1994, rolling out its first virtual reeled releases, neither of us could predict that by 2020 the industry of online slots would become as competitive. And as popular. Looking at the stats offered by H2GC, it becomes obvious just how quickly players leaped from testing online slots to playing regularly and waiting for thel...
Read MoreTop-7 Best Slot Machines to Play in July of 2020
| Inessa RSummer is the hot season for all the content creators. With the slot industry expanding, and with more and more new studios fighting for their spot under the sun, the list of best slot machines to choose from is extremely big. And while it is easy to get lost in all of the newest titles, or what is worse… ...to miss out on something truly noteworthy, our review of top-7 best slot machines of July 2020 is here to keep you in the loop. Topped withcasino recommendations and hints about some of the best welcome bonuses, this publication is your roadmap to the true summer reeled gems.
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ATMOSFERA on making the brand visible in the competitive industry, cultivating trust within the team, and finding its unique voice
Chatting with the team of ATMOSFERA about the gambling industry is always eye-opening, as well as inspiring. Our first conversation with the company’s CEO Yury Ermantraut, where he candidly talked about ATMOSFERA’s debut proved just that — it is a new era in iGaming, and brands are ready to pave the way to open and inclusive dialogue between developers, casinos, players, and media.
In our second sit down with the company, its PR Manager Alena Zharkovskaya raises important topics of being a newbie to the online casino industry, finding the brand’s unique voice, gaining recognition, and cultivating trust among employees and partners. This is a noteworthy read for anyone who always wanted an exclusive backstage tour of game development.