Publications by Iryna Seredynska

The last decade wasn't without a rapid transformation in the iGaming industry. Thus, it has evolved from a niche entertainment into a whole ecosystem. Technological advances, regulatory shifts, and changing consumer habits do not allow the industry to remain as it is. So, we can see constant transformation and evolution. The rise of online gambling has changed this kind of entertainment significantly, and those who have been enjoying this leisure for quite a while already say it has taken a gigantic step forward. While the future of gaming remains a mystery and it is difficult to say what betting and wagering would look like in ten years, trends for the near future are obvious and leave no doubts that they would lead to even further innovations, player engagement, and efficien...

Often, players are preoccupied only with their own security and customer protection when they choose online casinos. Such measures as identity verification, anti-money laundering policies, and other security measures are the cause of irritation and frustration. However, those are critical means by which online operators fight against fraud, cybersecurity threats, and illegal financial transactions. While those are the means of leveraging security, they also contribute to player protection, ensuring a safe and secure betting environment. Moreover, let's not forget that KYC and AML are obligatory measures that should be in place for gambling authorities to certify services provided by online operators. Licensing is also essential for players to have confidence in the reputation ...

With flashy promotions on social media and high-profile sponsorships in sports, gambling advertising seems to be everywhere. Frankly, it's nearly impossible to escape it, and such omnipresence has sparked debate among governments, health experts, and different advocacy groups. They mostly emphasize its negative influence, highlighting concerns over addiction, financial problems, and the targeting of vulnerable audiences like minors. No wonder countries across the world are implementing tighter restrictions. The UK has banned gambling ads featuring celebrities, while Australia has introduced strict regulations against promotions on the Internet. In the European Union, there is a current debate about the necessity of a complete ban. Those who support stricter norms for gambli...

For those players who do not have a regulated gambling market in their country of residence, offshore gambling is a last resort. However, often, even those gamblers with plenty of casinos licensed in their home countries still opt for offshore gambling destinations. Many do not even suspect that this type of gaming is much more risky; some ignore the risks and try their luck on such platforms. We have taken a closer look at offshore licensed casinos so you can be well-informed about what to expect when you decide to create an account in one of such gambling destinations. The pros and cons of such websites are included in the article, so you will be able to make a sensible choice of whether such platforms are suitable for you.

Casino entertainment is highly engaging and fun. Offering thrill, strategy, and excitement from winning, this type of entertainment has always been popular with people of all ages worldwide. It might be great leisure if played with reason and emotions under control. Otherwise, gambling becomes an emotional rollercoaster with constant highs and lows: big wins and a dopamine rush can lead to overconfidence, which is often converted into frustration because of big losses after impulsive decisions. The only way to avoid such extremes is to play responsibly. In this article, we will take a look at the psychology of gambling and how emotions can lead to addictive behaviors and significant losses. We will explore the ways governments and casinos implement responsible gambling po...

Driven by increasing internet access, smartphone usage, and a passionate community of developers, the gambling industry in South Africa is definitely on the rise. It has expanded rapidly in recent years and shows record-breaking revenue growth. Despite such popularity with players, online casino entertainment remains a controversial industry. The country’s gambling laws strictly prohibit online casino operations, but this hasn’t prevented South African players from engaging in wagering at offshore casinos. Even though prohibition exists, South African law regarding gambling is not controlled and enforced. Thus, many international operators take advantage of such a state of affairs and accept South African players. Not just accept, actually, they ensure players from thi...

Online gambling across the world shows the tendency of growing and strengthening its positions. Is that the case for Canada as well? KeyToCasinos explores the peculiarities of the Canadian gambling system and the possibilities of its development in the future. The country is among the leaders of the industry, as over 18 million Canadians gamble actively. Such interest to this leisure contributed to Canada being number eight in online gaming. Furthermore, several provinces (Alberta, British Columbia, Ontario, and Saskatchewan) operate state-owned online casino sites, and it is a reasonable decision that encourages players to gamble onshore rather than offshore. Such a practice seems to be successful, and we can see this in the example of Ontario Being the most populated in Ca...

Although the history of modern gambling as we know it in Africa is not so long, this continent has been mentioned more and more often in regard to the casino industry. KeyToCasinos explores the history of gambling in Africa, popular types of entertainment, and specific features of its top markets. Those interested in emerging African markets should start exploring gambling in South Africa, as this country has become the leader of the African gaming industry in a short period of time. The modern history of legal gambling in South Africa started in 1996 when The National Gambling Act was passed. Since that time, the national lottery, horse racing, and casino have been licensed and regulated by the government. The legalization of gambling allowed it to develop with ...

For starters, Finland's state-directed gambling sector is highly successful. In an age when economists tend to downplay the role of nationalized industries, Veikkaus has managed to create an efficient, popular, and socially responsible role. Based on the latest H2GC reports, Finns are enthusiastic gamblers. The total revenue of the state monopoly now consisting of RAY, Veikkaus and Fintoto is a whopping3.2 billion Euro per year, 340 million of which was from the national lottery. The limited stakes involved and the way that revenues are funneled to good causes means that the industry has a much more constructive influence than in other countries. The Helsinki Casino prides itself on its website that "It is the only casino in the world where all the revenue goes to cha...

A new Swedish Gambling Act (the Act) entered into force on 1 January 2019. It is a complete restructure of the legislative framework in Sweden regarding gaming and betting. Previously, only two monopolies, Svenska Spel and AB Trav & Galopp (ATG), and certain non-profit organizations could operate gambling services. Now, private gambling operators can apply for licensing to offer online commercial gambling and/or betting to Swedish consumers.

Key2Casino explores preferences of European players, their interest in different types of gaming, and prognosis for the future of online betting in Europe. As one of our previous research pieces shows, online or interactive betting is steadily growing within the gambling market. The percentage of gross win from online betting options increases every year, and tendencies show that it will only grow bigger in the future. Taking into consideration this fact, it is worth exploring the European online gambling market, as one of the rapid growing areas to understand the preferences of players. This research is aimed to answer the following questions: Which online services bring the biggest gross win in Europe? Will those tendencies be preserved in the future? Which betting options raise th...

Foreign casino operators are salivating over the prospect of finally winning access to the world's third-biggest economy. They estimate that the Japanese casino market could be worth1.75 trillion yen ($15.8 billion) a yearwhen resorts are opened in three cities, surpassing Nevada's $11.1 billion. Opponents have waged a decade-long campaign against legalizing casinos in a nation that already has 5 million addicts to pachinko, a form of vertical pinball slot machine. ButPrime Minister Shinzo Abehas waved critics aside, his eye set on the tourism-boosting potential of so-called integrated resorts - developments featuring a casino along with hotels, other entertainment and conference facilities. "Tourism is a pillar of Japan's growth strategy,&...