Publications by Iryna Seredynska

Online gambling across the world shows the tendency of growing and strengthening its positions. Is that the case for Canada as well? KeyToCasinos explores the peculiarities of the Canadian gambling system and the possibilities of its development in the future. The country is among the leaders of the industry, as over 18 million Canadians gamble actively. Such interest to this leisure contributed to Canada being number eight in online gaming. Furthermore, several provinces (Alberta, British Columbia, Ontario, and Saskatchewan) operate state-owned online casino sites, and it is a reasonable decision that encourages players to gamble onshore rather than offshore. Such a practice seems to be successful, and we can see this in the example of Ontario Being the most populated i...

Although the history of modern gambling as we know it in Africa is not so long, this continent has been mentioned more and more often in regard to the casino industry. KeyToCasinos explores the history of gambling in Africa, popular types of entertainment, and specific features of its top markets. Those interested in emerging African markets should start exploring gambling in South Africa, as this country has become the leader of the African gaming industry in a short period of time. The modern history of legal gambling in South Africa started in 1996 when The National Gambling Act was passed. Since that time, the national lottery, horse racing, and casino have been licensed and regulated by the government. The legalization of gambling allowed it to develop w...

For starters, Finland's state-directed gambling sector is highly successful. In an age when economists tend to downplay the role of nationalized industries, Veikkaus has managed to create an efficient, popular, and socially responsible role. Based on the latest H2GC reports, Finns are enthusiastic gamblers. The total revenue of the state monopoly now consisting of RAY, Veikkaus and Fintoto is a whopping3.2 billion Euro per year, 340 million of which was from the national lottery. The limited stakes involved and the way that revenues are funneled to good causes means that the industry has a much more constructive influence than in other countries. The Helsinki Casino prides itself on its website that "It is the only casino in the world where all the revenue goes to...

A new Swedish Gambling Act (the Act) entered into force on 1 January 2019. It is a complete restructure of the legislative framework in Sweden regarding gaming and betting. Previously, only two monopolies, Svenska Spel and AB Trav & Galopp (ATG), and certain non-profit organizations could operate gambling services. Now, private gambling operators can apply for licensing to offer online commercial gambling and/or betting to Swedish consumers.

Key2Casino explores preferences of European players, their interest in different types of gaming, and prognosis for the future of online betting in Europe. As one of our previous research pieces shows, online or interactive betting is steadily growing within the gambling market. The percentage of gross win from online betting options increases every year, and tendencies show that it will only grow bigger in the future. Taking into consideration this fact, it is worth exploring the European online gambling market, as one of the rapid growing areas to understand the preferences of players. This research is aimed to answer the following questions: Which online services bring the biggest gross win in Europe? Will those tendencies be preserved in the future? Which betting options rais...

Foreign casino operators are salivating over the prospect of finally winning access to the world's third-biggest economy. They estimate that the Japanese casino market could be worth1.75 trillion yen ($15.8 billion) a yearwhen resorts are opened in three cities, surpassing Nevada's $11.1 billion. Opponents have waged a decade-long campaign against legalizing casinos in a nation that already has 5 million addicts to pachinko, a form of vertical pinball slot machine. ButPrime Minister Shinzo Abehas waved critics aside, his eye set on the tourism-boosting potential of so-called integrated resorts - developments featuring a casino along with hotels, other entertainment and conference facilities. "Tourism is a pillar of Japan's growth strate...