While we have already introduced our readers to the promising young software developer ReelNRG in our review, we felt there is more to tell. Two of the company’s slot games have delivered great success from the very start, so we wondered what the team’s plans for the near future are, should we expect more exciting releases, and when. Especially considering this fall’s news that the manufacturer has signed a landmark agreement with one of the major operators in the industry – BetVictor, a home to over 700 releases from the top providers.
In today’s interview the CEO of ReelNRG, Calvin Kent talks about the innovation in the gaming industry that he and his managing partner Amit Majumdar wanted to achieve when launching their brand. He also shares thoughts on the future of mobile gaming, and gives updates on the studio’s plans for 2018.
From the year ReelNRG was founded up till this point – how would you describe the progress the company has experienced?
I founded ReelNRG in 2015 with my partner and ReelNRG Chief Technical Officer Amit Majumdar. We launched the company with a shared vision of innovation for the landscape of online gaming, which we felt had become stale and too similar to what was being offered in the land-based sector.
We have put together a well-modelled and engaging selection of games over the last two years, and players are really responding to that. We will continue to grow our portfolio, listening to the feedback of our community and partners and optimizing our content to make sure that all of our clients are getting the best possible experience.
How did the year 2017 go for your company? What were the most successful partnership and cooperation deals for the studio? Please, talk to us more about the decision to partner with BetVictor.
We have had a great period over the last 12 months, releasing a number of new games that players seem to be really enjoying. We have a great team behind us who have put a lot of effort into making sure that users are getting the best possible experience from our releases, and we have developed solid slot mechanics that are given that extra flourish of excitement with some engaging and unique bonus features, topped off with vibrant and colourful design.
“The agreement will see our slots extend to the Asian market, before being rolled out in Europe and the UK on the BetVictor site towards the end of this year.”
We were very happy to sign the agreement with BetVictor, and we are excited to offer our content to a growing gambling community around the world with such a large and respected partner. The agreement will see our slots extend to the Asian market, before being rolled out in Europe and the UK on the BetVictor site towards the end of this year.
Correct us if we are wrong, but it looks like the two of your pioneer slots are Goddess of Asia and Shanghai Respin. In your opinion, what made these two so successful?
We place a great deal of emphasis on ensuring our audience gets the most out of their experience with all of our slots. We make sure that all ReelNRG content offers fresh and multi-layered experiences, as well as engaging audiovisual design to really draw the user into the game world. This is true of our entire portfolio, and has certainly helped to drive the popularity of Shanghai Respin and Goddess of Asia.
What are the team’s favorite releases from ReelNRG’s collection and why?
As you mentioned, we’re very proud of the success of Goddess of Asia and Shanghai Respin, but our portfolio goes well beyond those two titles. I especially enjoy Dragon’s Castle – it provides those who spin its reels with a truly story-driven experience, teaming them up with the White Wizard as they retake the castle from a fire-breathing dragon in order to unlock the biggest wins.
“You can expect our portfolio to keep growing over the coming months and years…”
Our CTO Amit Majumdar is particularly fond of Ella’s Riches, which is a three-by-five-reel slot with 30 paylines featuring pumpkin win multipliers and expanding wilds, as well as a Fairy Godmother whose magic nudges the reels for the biggest rewards.
All of our creations feature intuitive gameplay, with plenty of new twists on the traditional slot formula to keep everyone engaged. You can expect our portfolio to keep growing over the coming months and years, and I am looking forward to continuing to give the community something fresh and exciting in their online casino experience.
Slot machines evolve quickly. First it was just simple releases. Then, developers started integrating more and more complicated features. Then 3D happened. In your opinion, what are the trends in slot machine creation today?
One aspect that we are working hard on is optimising games for mobile display – delivering a tailored interface that can work well in both portrait and landscape modes is essential, and streamlining for mobile with an unobtrusive user interface is a priority for us.
“…increasingly powerful technology will enable slot developers like ReelNRG to provide the audience with new and never-before-seen experiences.”
I think we will also see developments in celebration messaging. Currently, a lot of celebration messaging is disproportionate to the amount won, and on-the-go mobile users don’t want their experience to be bogged down by long animations for a win twice their stake. We recognize that it is best to save the largest celebration messaging for the biggest wins and jackpots.
Thirdly, as technology develops, so will mobile gambling. Packing your release with too many features can lead to long load times, which can be a major factor in turning players off, but increasingly powerful technology will enable slot developers like ReelNRG to provide the audience with new and never-before-seen experiences.
Our readers would love to get a sneak peek behind the scenes of ReelNRG. Tease us a little with the details about any upcoming release on the schedule, titles, features, or theme.
2018 is set to be a big year for us. We are a relatively young company, but we have a team that is packed with experience and have built up a lot of momentum over the last two years. Building on our rich and thriving collection of slot games will be a big focus, and while I can’t give away too many details, I will say that you should definitely watch this space.