Relax Gaming and AvatarUX Expand Strategic Alliance via Powered By Relax Platform
The landscape of iGaming distribution has taken a significant leap forward as Relax Gaming, the industry-leading game aggregator and content provider, officially expanded its partnership with the innovative studio AvatarUX. This latest development sees AvatarUX’s extensive slot portfolio go live on the Powered By Relax (P2P) platform, marking a new chapter in a relationship that has consistently delivered high-quality gaming experiences.
A Natural Evolution of Partnership
This agreement isn't a first for the two companies. The groundwork was laid in 2023 when AvatarUX initially joined Relax Gaming’s Silver Bullet program. By transitioning to include the P2P integration, the collaboration now provides a more comprehensive distribution network. Operators will benefit from a streamlined delivery of AvatarUX’s full library, while the studio maintains its existing Silver Bullet distribution to ensure a seamless experience for current partners.
High-Impact Mechanics and Diverse Content
AvatarUX has carved out a distinct niche in the competitive slot market, primarily driven by its signature PopWins™ mechanic and its focus on innovative slot mechanics. Their games are meticulously designed to foster long-term player retention through clear "player journeys" and high-performance technical stability across all mobile and desktop devices.
Through this P2P launch, Relax Gaming’s partners gain access to over 90 diverse titles, including:
- PopWins™ Series: The studio's flagship mechanic that expands reels and boosts win potential.
- Hold&Win Hits: Popular titles like 3 Power Genies and Fruitillionaire.
- Innovative Mechanics: Spinfection, which utilizes "cluster-pop" logic.
- Localized Content: Region-specific titles like Carioca Vibes, tailored for targeted market appeal.
Executive Perspectives
Andrew Foster, CEO at AvatarUX, highlighted the strategic importance of the move, noting that the P2P platform serves as a catalyst for reaching a wider operator base without compromising the high-performance gameplay their brand is known for.
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, echoed this sentiment, emphasizing that AvatarUX’s focus on feature-led gameplay aligns perfectly with Relax’s mission to supply top-tier, engaging content to global markets. This integration further solidifies Relax Gaming’s reputation as the "go-to" partner for studios looking to scale their distribution rapidly and reliably.
