RubyPlay Buys Splash Tech to Expand Platform Engagement Tools
Olga LiThe contemporary iGaming supplier landscape increasingly dictates that B2B providers compete heavily on engagement infrastructure rather than game content alone, driving studios to build versatile promotional tooling across multiple game providers. Addressing this market demand, RubyPlay has officially entered into a definitive agreement to acquire 100% of the shares in Splash Tech. This transaction, financed entirely on an all-shares basis, marks the first step by the Malta Gaming Authority licensed studio beyond traditional game creation into platform-level engagement solutions. This major corporate acquisition comes less than a year after industry veteran Tsachi Maimon assumed the role of chief executive at the company on 1 October 2025. While the specific financial terms of the transaction were not publicly disclosed, the completion of the deal remains subject to standard regulatory approvals, after which Splash Tech will operate fully as a subsidiary.
